'I will if you will' Once a year, Earth Hour (organized by WWF) allows us all to partake in saving the planet by turning off our lights on March 31, 8.30pm, anywhere on planet earth. The event is the world’s largest voluntary action for the environment. It is 2012, the year of the end, so why not just do something as painless as switch off your lights for an hour. The challenge is not to solely connect with people, but Earth hour now wants to be able to offer a reason to connect. Consequently, Earth Hour 2012 awareness campaign is “I Will If You Will”. It teaches us the following: mutualism is key to society’s development holistically. Mutualism can be understood as Mutualism indicates